Do we really buy ‘top-rated’ deals online? New research may surprise you

Raluca M. Ursu, of the Stern School of Business at New York University, conducted the research for the study, “The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions,” which is published in the July edition of INFORMS journal Marketing Science.

Read more: https://www.sciencedaily.com/releases/2018/07/180711182751.htm

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