Research: Glowing Reviews Aren’t Always the Most Persuasive

Online reviews can play a big role in influencing people’s purchase decisions, but what makes a review most persuasive one way or the other? Certainly bad reviews can dissuade customers, but it turns out that some good reviews can too.

Read more: https://hbr.org/2018/07/research-glowing-reviews-arent-always-the-most-persuasive

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