Weight Watchers Targeting Teens to Lose Weight

Background: Back in February of this year, Weight Watchers announced a rebranding plan to target $2 billion in sales by the year 2020. As part of this campaign, Weight Watchers will offer teens ages 13 to 17 free memberships this summer as part of its plan reach the company’s fiscal goals.

Read more: https://www.psychologytoday.com/blog/eating-disorders/201806/weight-watchers-targeting-teens-lose-weight

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