To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It

Over the last decade, e-commerce has imposed a painful profit squeeze on big-box retailers, resulting in layoffs, store closings, mall reconfigurations, and even bankruptcies.

Read more: https://hbr.org/2018/06/to-compete-with-amazon-big-name-consumer-brands-have-to-become-more-like-it

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