To Regain Consumers’ Trust, Marketers Need Transparent Data Practices

It’s a good time to be a consumer. New digital business models have flipped the customer-brand relationship on its head. No longer do consumers need to do their own background research on a product or company to find what they are looking for. Instead, brands come to us.

Read more: https://hbr.org/2018/06/to-regain-consumers-trust-marketers-need-transparent-data-practices

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