People who ‘see the glass as half full’ are more likely to fall prey to marketing scams

The study published in the Journal of Experimental Psychology, also shows that less-educated consumers are more likely to be susceptible to the opportunity for a large reward. However, the presence of an activation fee helped reduce intention to comply with the scam.

Read more: https://www.sciencedaily.com/releases/2018/06/180611133514.htm

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