Why Do Some Songs Become Popular?

In a paper currently in press in Psychological Science, researchers Berger and Packard examine why some cultural items become popular, while others fail. Based on the data examined, they propose that atypical items are more likely to become popular.

Read more: https://www.psychologytoday.com/blog/finding-new-home/201806/why-do-some-songs-become-popular

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