‘Top-ranked’ reviewers aren’t the top influencers when it comes to online sales

Shyam Gopinath, assistant professor of marketing at Kelley, and two co-authors of a paper accepted for publication by Marketing Science found that the influence of top-rated reviewers was limited to instances such as brand-new products or products with a high variance in existing reviews.

Read more: https://www.sciencedaily.com/releases/2018/05/180509135420.htm

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