Animal images used in marketing may skew public perception about their survival risks

The researchers used a combination of online surveys, school questionnaires, zoo websites and animated films to identify the 10 most charismatic animals. The top three were tigers, lions and elephants, followed by giraffes, leopards, pandas, cheetahs, polar bears, gray wolves and gorillas.

Read more: https://www.sciencedaily.com/releases/2018/04/180412141031.htm

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