Inside the Invisible but Influential World of Scent Branding

Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product.

Read more: https://hbr.org/2018/04/inside-the-invisible-but-influential-world-of-scent-branding

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