Why Dominating Your Category Can Be a Flawed Strategy

Of the many contributions Jack Welch has made to business wisdom, one of his most famous was “Be #1 or #2 in every market.” That advice served GE well in shaping its portfolio of businesses and its strategy for many years, but it’s not clear to us that it is as relevant any more.

Read more: https://hbr.org/2018/02/why-dominating-your-category-can-be-a-flawed-strategy

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