Focusing on Changing Norms Can Spur Ecofriendly Behavior

Every day, we make choices that can have long-reaching impacts on the environment, but it can be difficult to change our behavior when the way we eat, travel, and even clean up after ourselves is so engrained in society.

Read more: http://www.psychologicalscience.org/publications/observer/obsonline/focusing-on-changing-norms-can-spur-ecofriendly-behavior.html

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