Research: If You Position Products as a Set, People Are More Likely to Buy Them All

It’s no secret that people like to finish things; there’s something deeply and inexplicably satisfying about crossing the last item off a to-do list or acquiring the final piece of a collectible set.

Read more: https://hbr.org/2017/11/research-if-you-position-products-as-a-set-people-are-more-likely-to-buy-them-all

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