How much will we pay for something? Depends on the value of what we”ve just encountered

The study, which appears in the journal Proceedings of the National Academy of Sciences (PNAS), shows that when we come across low-valued items, we’re willing to pay more for products we later face; by contrast, when we see high-valued items, we’ll pay less for products we view in the future.

Read more: https://www.sciencedaily.com/releases/2017/11/171113153828.htm

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