Your Strategy Should Be a Hypothesis You Constantly Adjust

The widely accepted view that strategy and execution are separable activities sets companies up for failure in a fast-paced world. One of us (Paul) is a strategy scholar and economist; the other (Amy) studies organizational behavior and operations management.

Read more: https://hbr.org/2017/11/your-strategy-should-be-a-hypothesis-you-constantly-adjust

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