The placebo effect is amplified when doctors appear likeable and competent

A lot of clinical research tries its best to find the true effects of a treatment above and beyond the placebo effect – that is, the benefits that can arise purely from a person’s expectations that an intervention will be helpful.

Read more: https://digest.bps.org.uk/2017/10/27/the-placebo-effect-is-amplified-when-doctors-appear-likeable-and-competent/

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