Severe Weather Threatens Businesses. It’s Time to Measure and Disclose the Risks

The weather affects consumers’ behavior in terms of what products they buy, where they buy them, and in what quantity. Even if a business knows how normal weather affects its earnings, unexpected abnormal weather events present their own risks.

Read more: https://hbr.org/2017/09/severe-weather-threatens-businesses-its-time-to-measure-and-disclose-the-risks

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